Humanizing Technology
Craft forward, human centric designer fusing care and insights into lovable and useful products
Design Lead 2022 - ... @Publicis Sapient
UPS Supply Chain
Integrating supply chain components, including shipping, warehousing, and inventory management, into a single platform that empowers UPS customers to operate more efficiently, gain better visibility, and address challenges as they arise.
Visibility, Automation, AI, Personalization,  Case Management, Marketing, Developer Tools, Research, UX, UI framework - patterns, templates, components, and data visualizations, Detailed design references, Information Architecture, Motion graphics
Staff Designer 2019 - 2022
Helping people secure their future and protect the ones they love.
Guided cross-functional teams in delivering web and native app experiences for prospects, customers, and institutions, working along stakeholders, brand, vendors, designers and product teams to define goals and processes. Owned, optimized, and extended the centralized design system in partnership with a dedicated development team. Initiated research activities and facilitated design sprints and workshops to generate and evaluate design solutions.
B2C, B2B, Leadership, Digital Transformation, Strategy, UX, Design System, detailed designs, Growth/Marketing, Web, Native App
From the Archives
Elite Coffee
Award Winning anniversary packaging for Elite, Israel’s “National” brand of coffee.
Still one of my favorite design projects.