Humanizing
technology
Bringing to life trust worthy, meaningful, delightful and elegant products
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Collaboration
Being a strategic and tactical design partner requires open, transparent collaboration with technologists, designers, researchers, product managers, data scientists, SMEs, executives and stakeholders. Trust building has been key to generating, developing and evaluating initiatives and strategies that make an impact.
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Craft
With a strong background in graphic, visual, and interaction design, I enjoy the details that make an experience a delight. Applying observations and insights to thematic, conceptual, iterative, prolific, playful and thorough exploration is my go to strategy for creativity. Like the octopus, I think with my hands :)
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System thinking
Collaboration with cross-functional partners to analyze, define, codify and refine atomic elements, components, data visualizations, and templates to create consistent and scalable experiences. I leverage and challenge constraints of existing architectures and constructs to enhance experiences systematically.
Recent work
UPS Supply Chain Symphony
Design Lead 2022 - 2023 at Publicis Sapient
New UPS tool that integrates various supply chain components, including shipping, warehousing, and inventory management, into a single platform. This unified approach enables UPS customers to operate more efficiently, gain greater visibility into their supply chains, and more effectively address challenges as they arise.
Identifying opportunities for quarterly and yearly efforts, planning UX and UI efforts, supporting feature development with multiple cross functional teams in agile sprints, defining and enhancing the UPS design system and managing two designers
B2B
SaaS
Web
Leadership
Digital Transformation
Strategy
UX
Design System
UI
Growth/Marketing
AI
Automation
Data Visualization
Personalization
MassMutual
Principal Designer 2017 - 2021
Guided cross functional teams that support prospects, customers and institutional journeys on the web and native app
Partnered in defining goals and processes with stakeholders, brand, and product teams
Owned, optimized and extended design system, partnering with dedicated dev teams
Supported long and short term objectives for multiple product teams with iterative low to high fidelity design references, recommendations and initiatives.
Initiated research activities, A/B tests, card sorting, and user tests
Facilitated innovation sprints and workshops
Supported and mentored junior designers
B2C
Leadership
Digital Transformation
Strategy
UX
Design System
UI
Growth/Marketing
Web
Native App
From the Archives
Eliite Coffe
Award winning packaging design for Israel’s iconic coffee brand 40th anniversary
clients
Contact Me
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